Branding and Logos

Fun is a basic tenant of the Sky High brand.  One way we communicate fun is through the application of visual cues, color being an important one.  In addition to communicating fun we aim to do the following with the selection of colors:

• provide flexibility for a wide range of applications
• offer options to use when speaking to the wide range of audiences: boys, girls, mothers.
• select options that are both strong and sophisticated

The Base color is white. The accent colors are bright. The overall feel should be light with pops of color to create an environment that is both sophisticated and fun.

Magenta and Cyan are pure color and used to represent boys and girls.

Orange is used to represent the excitement and fun they will experience.

Primary and secondary colors are used to add the full range of color and to indicate the variety of entertainment available at Sky High.

NOTE: Navy is used instead of black in graphics. Black is used in the logo word mark to add graphic authority it. It is used in the  environment as a neutral to contrast the white and other bright colors.’